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    Hans Kaspersetz in front of Philadelphia scenery and the banner, "Arteric presented at eyeforpharma's Marketing and Customer Experience Conference

    Ross O'Shea

    Director of Marketing

    November 16, 2018

    Revitalizing Brand Engagement at Marketing and Customer Experience USA

    Two Case Studies Illustrate the Impact of AI on Accelerating Business, and the Insights That Result

    “Get-it-done digital agency speaking at get-it-done conference shows healthcare marketing leaders how to get it done with artificial intelligence (AI).”

    That’s what attendees at eyeforpharma’s Marketing and Customer Experience USA conference said at 5 PM on November 14, at Sofitel Philadelphia Hotel, in Philadelphia, Pennsylvania. At 4 PM, Arteric’s president and chief strategist Hans Kaspersetz shared the results from 2 case studies during his presentation, “AI - Super Hearing for Healthcare Marketers. Detecting Weak-but-Important Signals of Customer Behavior.”

    The first case study describes how Arteric helped a blockbuster prescription brand uncover the opportunity to more effectively connect with its target audience and tell a richer story. These insights led to a 202% year-over-year growth in traffic. The second case study is for a well-known OTC cold, cough, and allergy brand that uncovered a new target audience and contributed to the brand exceeding their targets two years in a row. Arteric’s work with AI was featured in the May 2018 issue of Medical Marketing and Media.

    Hans Kaspersetz standing in front of a projected slide from his presentation
    Hans Kaspersetz sharing how to leverage artificial intelligence in healthcare marketing.

    The 2-day agenda for Marketing and Customer Experience USA was designed for senior healthcare marketing executives. Panel discussions and case study presentations from thought leaders within pharmaceutical and biotechnology companies, patient advocacy organizations, and the digital marketing industry shared how technology can help change perspectives to revitalize customer engagement. 

    “Marketing and Customer Experience USA checked off all the boxes for us,” explained Hans. “The agenda revolved around leveraging technology and data to personalize experiences for healthcare professionals and consumers, something we’ve been helping our pharmaceutical and biotechnology clients accomplish for 2 decades. And, conference objectives such as ‘go beyond theoretical discussions’ and ‘future-proof your business model and culture’ are core themes at Arteric.”

    Ruthana Foulkes, event director for eyeforpharma, explained how Arteric advances the objectives of Marketing and Customer Experience USA. “This meeting attracts marketers who seek best-in-class strategies to strengthen their existing efforts to be seen as a valued partner, not just as a vendor. To accomplish this, the agenda featured healthcare marketers with a proven record of blending technology and strategy to change perspectives while engaging hearts and minds. Arteric’s portfolio and publications on using artificial intelligence in healthcare marketing made them a natural fit for Marketing and Customer Experience USA.”

    Hans summarized his thoughts on speaking at this conference. “Our objectives and those of Marketing and Customer Experience USA are closely aligned. Arteric revolves around a core of software development and analytics expertise. We leverage our unique digital capabilities to help our clients exceed their goals by applying state-of-the-art technology to locate, engage, and delight audiences. I look forward to sharing our insights and hearing how others achieve these goals.” 

    Work With Arteric 

    For 2 decades, Arteric has helped pharmaceutical brands, biotechnology brands, and healthcare organizations transform leading-edge technology into competitive advantage. Contact Hans to schedule a 15-minute introductory call to discuss how to convert disruptive technology into revolutionary wins. 

    Call us at 201.558.7929 and ask for Hans, or  Email US.

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    Hans Kaspersetz, president and chief strategist at Arteric

    Our president and chief strategist,
    Hans Kaspersetz, and the Arteric Team will help you achieve amazing results.

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