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    Silhouette of human brain overlaid with electronic circuits next to silhouette of a human head. In between both are the words "getting personal at FutureTech Pharma

    Hans Kaspersetz

    President

    August 7, 2018

    Getting Personal at FutureTech Pharma

    A report by Google and McKinsey and Company indicates that 59% of online customers expect their healthcare system to match the custom-crafted experience that Amazon provides.1 

    Marketers have taken note. 

    The Gartner Group reports that 64% of chief marketing officers apply or plan to apply personalization technology.2 Dozens of marketing technologies can generate data that brand teams could leverage to deliver the right content to the right person at the right time.3 However, one survey reported that the majority of marketers (56%) are overwhelmed by the volume of data that marketing technology generates.4 

    To help marketers go from can and could to did and done with their personalization strategies, Medical Marketing & Media organized a workshop titled FutureTech Pharma. The sessions focused on how technology and data establish and enhance connections with audiences. Healthcare marketing leaders discussed case studies that demonstrated how an appropriate blend of marketing tech and strategy creates durable emotional bonds. You can read summaries of all these sessions in this eBook. During my session, I shared Arteric’s use of artificial intelligence to uncover a previously hidden demographic for a leading OTC cold and cough remedy. The AI data helped the client communicate with audiences in a more personalized and authentic voice.

    After the workshop, I delved more deeply into the workshop issues and related topics with Larry Dobrow, senior editor with MM&M. View the video to hear what we discussed. 


    Work With Arteric

    Marketing technologies such as AI create unprecedented opportunities to personalize the brand experience for your customers. Contact me to schedule a 15-minute call to discuss your business challenge and how AI and other technologies can enhance your digital marketing program. 

    Call me at 201.558.7929 or Email Me.

    RFP Support

    If you would like Arteric to respond to your RFP or RFI, please email to rfp@arteric.com

    References

    1. Fullerton L. Over half of patients expect the same level of service from their healthcare provider as Amazon claims study. The Drum website.
    2. https://www.thedrum.com/news/2016/05/12/over-half-patients-expect-same-level-service-their-healthcare-provider-amazon-claims. Published May 12, 2016. Accessed July 31, 2018.
    3. Pemberton C. Pay attention to these 6 marketing technologies in 2018. Smarter With Gartner website. https://www.gartner.com/smarterwithgartner/pay-attention-to-these-6-marketing-technologies-in-2018/. Published February 22, 2018. Accessed July 31, 2018.
    4. Pemberton C. 5 Insights from Gartner Hype Cycle for digital marketing & advertising, 2017. Smarter With Gartner website. https://www.gartner.com/smarterwithgartner/5-insights-from-the-2017-gartner-hype-cycle-for-digital-marketing-and-advertising. Published October 16, 2017. Accessed July 31, 2018.
    5. Biggart A. 4 Marketing Challenges Execs Will Face in 2018 (And How They’re Preparing for Them. Conductor website. https://www.conductor.com/blog/2018/01/marketing-challenges-2018/. Published January 2, 2018. Accessed July 31, 2018.

    Let’s Talk 201.558.7929

    Arteric combines future-forward thinking with experience-driven insight to transform technology into competitive advantage for pharmaceutical brands and healthcare organizations.

     

    Hans Kaspersetz, president and chief strategist at Arteric

    Our president and chief strategist,
    Hans Kaspersetz, and the Arteric Team will help you achieve amazing results.

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