July 6, 2017
Heather Eckhaus Promoted to Group Account Director
Arteric, a digital healthcare marketing agency that fuses exceptional software development skill with healthcare marketing expertise to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that patients need to live longer, healthier lives is proud to announce the promotion of Heather Eckhaus to Group Account Director.
For more than a decade, Ms. Eckhaus’s digital-first approach has helped clients such as Celgene, Moberg Pharma, J&J, UCB, GlaxoSmithKline and BMS conceive and launch successful multichannel marketing campaigns on time and on budget. Whatever the therapeutic or product area —oncology, immunology, infectious disease, medical devices, Rx or OTC, Ms. Eckhaus formed strong partnerships with all her clients.
Ms. Eckhaus explains. ”It’s essential to put in the time in to learn about a clients' specific needs, including the organization’s culture, business objectives, past successes and challenges, and the nature of the consumer and competitive environment. I draw from experience, but always craft individualized, strategic recommendations and tactics that align with my client’s specific situation.”
Sean Carr, vice president, account director, shares his thoughts. “Heather has been a great member of the Arteric team. She’s brought invaluable experience and insight to Arteric. Her energy and passion have been instrumental in growing our portfolio and I couldn't imagine where we would be without her."
Ms. Eckhaus’s promotion after joining Arteric in February 2016 reflects her impact on strengthening and expanding Arteric’s client base. Arteric president Hans Kaspersetz adds, “Heather inspires confidence from her clients with a friendly, professional approach and a laser-sharp ability to quickly identify what REALLY matters to the success of a digital healthcare marketing project.” Mr. Kaspersetz continues. “At Arteric, everything we do is by design. Heather’s client-centric vision helps ensure that what we develop is what the client truly needs.”
Regarding her time at Arteric, Ms. Eckhaus shares, “It's an exciting time at Arteric. With several new business wins, strong, long-standing client relationships and innovative, challenging work, I'm thrilled to be a member of the senior account team.”
Category: Agency Growth