Content Strategist and Writer
October 2, 2017
Digital Pharma East and Arteric have Partnered to Lead Healthcare Marketing's Digital Transformation
Arteric (http://arteric.com), a digital healthcare marketing agency that fuses exceptional software-development skill with healthcare marketing expertise to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that patients need to live longer, healthier lives announced today that they will again be a major sponsor for the 2017 Digital Pharma East Conference taking place in Philadelphia from October 3 to October 6.
Digital Pharma East is one of the healthcare industry's most eagerly anticipated events. The event is attended by leadership from pharmaceutical, biotechnology, and medical device organizations. The attendees will include representatives from across these organizations, including clinical research, product development, medical affairs, business development, corporate affairs, and brand marketing teams. The event has a reputation for attracting digital change agents, key opinion leaders, and the industry's best agencies and marketing technology providers. The presentations are always rich and insightful and sometimes controversial.
Jayson Mercado, head of digital events for ExL Events and lead organizer for Digital Pharma East comments. "It's great to be working with Arteric again on Digital Pharma East. They're a true thought leader in the digital space with second-to-none knowledge of the healthcare and pharma industry. It's a boon to our conferences, knowing that they are in attendance to share their experience."
A major topic discussed at Digital Pharma East will be the impact of disruptive digital technology on product promotion and audience engagement. A day-long preconference session is dedicated to discussing how maturing platforms like social media and rapidly expanding technologies such as artificial intelligence and virtual reality will affect ongoing and future business plans. "The focus on disruptive technology is especially important," explains Arteric President Hans Kaspersetz. "The rate of change in technologies and platforms is accelerating. Helping brands stay abreast of their options and make wise choices about which technology to apply and when to apply it is a core service that we've delivered for two decades. In 2017, Arteric has focused its efforts on improving customer engagement, optimizing advertising spends, and enhancing content strategy using the latest in utility grade artificial intelligence. We have found a key role in collaborating with brands and marketers to narrowly define their challenges in a way that enables artificial intelligence and machine learning to accelerate brand-team learnings, reduce costs, and increase customer engagement."
Mr. Kaspersetz sums up his feelings on disruptive technology this way. "The sessions at Digital Pharma East showcase boundary-pushing digital strategy and tactics from multiple perspectives, including the perspective of the agency that conceived it, that of the HCPs and patients who engaged as a result, and that of the brand managers who evaluated the commercial outcomes. Such comprehensive reviews provide the critical feedback that our clients need."
For two decades, Arteric has been guiding global brands through the evolving technology landscape, developing digital marketing strategy for healthcare organizations and the websites, mobile apps, and Web applications that bring those strategies to life. Contact Mr. Kaspersetz at 201.558.9910 for guidance that's custom crafted to the needs of your brand and your organization.
Arteric is a digital healthcare marketing agency built on a foundation of technology expertise - digital strategy, software engineering, search engine optimization, and search engine marketing. Arteric develops the strategy and the software - websites, mobile apps, and Web applications - that drive pharmaceutical and biotechnology digital marketing campaigns and connect the public and healthcare professionals with information about life-changing therapies, technologies, and devices.