President and Chief Innovation Officer
February 19, 2021
Director of Sales and Marketing Bob Brooks Has Immediate Impact
An official introduction is long-overdue for the Arteric VP of Sales and Marketing, Bob Brooks. Since his debut in October, Brooks has onboarded five new clients and contributed significantly to what was a record-breaking year of agency growth. His strategic thinking, hands-on collaboration, and unwavering enthusiasm continue to elevate successful engagement and commercial success for clients’ brands.
“The accomplishments of my first few months are the result of true teamwork and simply telling the story that is Arteric: innovation, strategic design, and drama-free delivery,” said Mr. Brooks.
Arteric experienced an 83% growth in revenue, supported five major brand launches, and won multiple key clients in 2020. In December, Arteric announced its strategic merger with Relevate, a data-driven marketing products and services communications firm. Relevate leverages a proprietary data analytics approach with scalable, locally focused products to create brand awareness and drive behavioral changes among healthcare providers and patients, for a consistently superior return on investment.
Arteric’ President and Chief Innovation Officer Hans Kaspersetz said, “Our success has created a platform for Bob to accelerate our growth as a combined organization. We are very fortunate that Bob chose to join Arteric’s leadership team and chart a course to continued growth in innovation and client engagements.”
Mr. Brooks is an award-winning digital marketer with over 25 years of healthcare industry experience on both the client and services sides of the business. He has led strategy and digital innovation teams at GlaxoSmithKline and IQVIA and co-founded two successful digital marketing startups, ECHO Strategies Group and WEGO Health.
“Bob’s deep well of experience at WEGO Health, GSK, and IQVIA provide insight and strength as we collaborate with pharma and biotech brands,” — Hans Kaspersetz
Throughout his career, Mr. Brooks has supported the growth of major device and pharmaceutical brands by creating digital experiences that deliver more meaningful audience engagement. He is committed to helping healthcare marketers overcome challenges and pioneer new ways to outperform their competition.
Of his new and exciting challenge, Mr. Brooks said, “I feel incredibly grateful to be part of such a talented and dedicated team. Arteric is like no other firm within the life sciences arena.”
Category: Agency Growth