October 5, 2018
Converting Disruption Into Delight at Digital Pharma East
“Digital disruption” is the new normal in healthcare marketing. Voice search use by healthcare professionals and consumers requires marketers to rethink their search engine optimization and content strategies.1 Google is leveraging artificial intelligence (AI) in ways that might alter the fundamental role of keywords in search engine algorithms.2 These issues, along with data privacy regulations, rising audience expectations, and the entry of Amazon into the healthcare space, barely scratch the surface of challenges that healthcare marketers face.
With its theme of “Aligning Disruptive Innovation, Digital Health, Commercial and Customer Strategy,” the 2018 meeting of Digital Pharma East tackles these issues head on. Given that Arteric has been guiding clients through disruptive digital change for 20 years, we’re happy to be a sponsor of Digital Pharma East, which takes place at Philadelphia’s Pennsylvania Convention Center from October 16 to October 19.
This year’s event adds to Digital Pharma East’s reputation as a magnet for digital change agents. The conference begins with a full-day focus on the digital future across the healthcare delivery landscape. Speakers will discuss future opportunities and challenges on a wide range of issues, including adherence, point-of-care strategies and tactics, and General Data Protection Regulation (GDPR) compliance. Sessions for the remainder of the conference highlight that manufacturers, marketing agencies, and healthcare delivery organizations increasingly rely on data to achieve their objectives.
The rate of change in digital marketing technologies and platforms shows no sign of slowing down. Brands need to be aware of these changes and critically evaluate the choices that they present. The knowledge and insights shared at Digital Pharma East are invaluable to brands and agencies alike, and so Arteric is pleased to be a sponsor.
Jayson Mercado, managing director, digital, for ExL Events and lead organizer for Digital Pharma East, shared similar sentiments. “It's a pleasure to partner again with Arteric on Digital Pharma East. The relationship is really productive for us because their strengths in Web/software development, search and analytics, and marketing strategy directly address the constantly evolving needs of the pharma marketing and digital executives who attend our shows. As the topics change year over year, Arteric is one of the few companies I can always count on to understand what's actually going on.”
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For two decades, Arteric has been demystifying technology to help healthcare brands make wise choices to drive their digital marketing campaign. Contact me to schedule a 15-minute introductory call to discuss how to transform disruptive technology into revolutionary wins.
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- The king and queen of voice-driven search: rich authoritative content and structured data. Arteric. https://arteric.com/our-thoughts/structured-data-voice-driven-search. Published March 27, 2018. Accessed October 1, 2018.
- Gomes B. Improving search for the next 20 years. The Keyword Blog, Google. https://www.blog.google/products/search/improving-search-next-20-years/. Published September 24, 2018. Accessed October 1, 2018.