Director of Marketing
November 2, 2018
Helping Life Science Marketing Leaders Lead With AI
From session titles like “Managing Uncertainty” and “Future of Digital Pharma,” it’s clear that leading-edge strategies on healthcare marketing will rule the day at the Life Science Leader Summit, taking place on November 8 and 9 at the Westin Princeton at Forrestal Village. The Summit’s practical, yet forward-thinking agenda provides the perfect backdrop for Arteric president and chief strategist Hans Kaspersetz to share how Arteric leveraged artificial intelligence (AI) to help healthcare marketers discover unmet audience needs and uncover demographic opportunities that are invisible to conventional market research.
Two Case Studies Illustrate the Impact of AI
In his presentation titled “AI - Super Hearing for Healthcare Marketers. Detecting Weak-but-Important Signals of Customer Behavior, ” Hans will share the results from two case studies. The first case study is of a blockbuster prescription brand that uncovered the opportunity to more effectively connect with the target audience and tell a richer story. These insights led to 202% year-over-year growth in traffic. The second case study is for a well-known OTC cold, cough, and allergy brand that uncovered a new target audience and contributed to the brand exceeding their targets two years in a row. Arteric’s work with AI was featured in the May 2018 issue of Medical Marketing and Media.
“Life Science Leader Summit is a gathering of senior-level marketing and business development leaders who apply digital technologies across the spectrum of pharma development and healthcare marketing,” explains Hans. “I’m looking forward to sharing how we added value to campaigns via AI, and equally excited to glean insights from some amazing discussions. The Summit’s workshop format makes this one of the most anticipated events of the year for me.”
Hands-on healthcare marketing
Life Science Leader Summit delivers one of the industry’s most intimate and engaging experiences for commercial healthcare life science professionals. The invitation-only event provides a private forum of high-potential leaders to discuss and solve the biggest challenges facing their industry. Every seat is at a round table, and the event is focused on peers teaching and learning from each other. Every attendee is a speaker and a workshop participant who leaves the event with a set of action items to apply to their business challenges.
Frank Dolan, chief executive officer of Arsenal Advisors, the organizer for Life Science Leader Summit, shares these thoughts on Hans’s presentation. “The life science industry is at an inflection point which has executives searching for answers. Arteric is behind some of the major innovations in the space, which means our LS2 attendees will move from loosely understanding current trends to confidently seeing what a great future looks like with their campaigns.”
Workshops like LS2 help us keep our clients ahead of their competitions. Hans puts it this way. “The variety of topics and frequent interplay with thought leaders working through challenges similar to our clients’ provides a rich learning opportunity for our team. The conversations at Life Science Leader Summit keep us in sync with what’s being discussed B2B and B2C, and more importantly, why.”
Work With Arteric
For two decades, Arteric has been helping healthcare teams leverage new technologies to unleash successful digital marketing campaigns. Contact Hans to schedule a 15-minute introductory call to discuss how to transform disruptive technology into revolutionary wins.
If you would like Arteric to respond to your RFP or RFI, please email us at email@example.com.
Category: Opinions & Insights