Director of Marketing
September 14, 2018
Arteric Has Been Put on Watch. And We’re Grateful.
For 2 decades, Arteric’s pharmaceutical and biotechnology marketing clients have lauded the agency for always being on watch for opportunities that provide brands with competitive advantage. On July 9, Medical Marketing and Media (MM&M) encouraged brand teams and the healthcare marketing industry to do the watching, when it named Arteric to its Ones to Watch list for 2018. The agencies selected as Ones to Watch have been acclaimed for their recent work and are poised to grow in the year ahead.
For Arteric, being among the 8 agencies in the MM&M Ones to Watch list is the latest in a string of awards and recognitions. In 2017 and 2018, Arteric has garnered 8 design and usability awards (so far!) from industry competitions, including the Communicator Awards Competition, the MobileWebAwards Competition, and the Internet Advertising Competition.
We Share What We Learn
The MM&M honor recognizes our thought leadership in healthcare marketing. Arteric president and chief strategist Hans Kaspersetz has shared the agency’s groundbreaking work with artificial intelligence by speaking at venues that include the Digital Pharma and Biopharma eMarketing series of digital marketing conferences and the FutureTech Pharma workshop. Hans has also been invited to author industry viewpoints in the trade publications PM360 and MM&M. Look for Hans’s insights on how oncology marketing has changed since 2013 in an upcoming eBook from MM&M.
Larry Dobrow, senior editor for MM&M, shared this thought when announcing Arteric’s inclusion to the list, “The agency is smart. If you don't come out of a conversation with cofounder Hans Kaspersetz thinking differently about the industry — and in particular its digital evolution — you likely weren't paying attention. Beyond its thought-leadership initiatives, Arteric added several new assignments from Celgene and welcomed Moberg Pharma to a roster that already included Novartis and Daiichi Sankyo.”
This honor is two decades in the making. Arteric built its reputation by combining exceptional software engineering skill with expertise in healthcare marketing, search engine optimization, and analytics. Then, we extended our capabilities to exploit the ever-changing technology landscape. But the secret sauce has been and always will be the people who work here and the values that we share.
Hans shared these thoughts on Arteric's growth. “We’re experiencing an acceleration in new opportunities across our spectrum of capabilities. This has led to an expansion in our leadership team and our general capacity. The influx of talent has enabled us to stay ahead of our competitors and emerging technology. We believe that the secret to our success is that we hire on character, intellect, and skill — in that order — and we are focused purely on digital. We seek digital natives who demonstrate the following characteristics: ever learning, industriousness, resilience, generosity, and extraordinary competence. It is the daily application of these core characteristics that drives our ability to innovate and create competitive advantage for our customers’ brands. I am extraordinarily grateful to be surrounded by such a committed, smart, and talented team.”
Focus on What Matters
We’re grateful for the awards and recognition, but we prefer to focus on creating competitive advantage for our clients. Contact us to schedule a 15-minute call to discuss how to advance your brand with award-winning creativity and marketing solutions that work everywhere and every time.
If you would like Arteric to respond to your RFP or RFI, please email us at firstname.lastname@example.org.
Category: Agency Growth