Web site redesign, social product videos & content strategy
Seal-Spout Corporation is the leading U.S. manufacturer of pour spouts and spout inserting machines for dry goods. If there is a plastic, metal, or paper spout in your kitchen, it is likely a Seal-Spout product. Seal-Spout's challenge was to update their brand and develop an interactive Web site that would help their sales team open new accounts and solidify existing accounts. The goal was to introduce Seal-Spout to as many food and packaging manufacturers as possible and convert site visitors into actionable sales leads. Arteric approached the challenge of communicating Seal-Spout's leadership position to a wide range of stakeholders by creating custom-tailored content for each of the influencers in the buying cycle. Arteric extended that content-marketing strategy by creating targeted content for 28 unique market segments. Arteric complemented the written word with engaging social videos that further illustrate the capabilities of the Seal-Spout machines and spouts. The results are 200% growth in both traffic and referring targeted keyword phrases and an increase in brand awareness and business.
Seal-Spout Web site screen shot
- Web Site Redesign
- Social Video
- Content Strategy
Our interactive work
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