Web site redesign & technology consulting
Conolog Corporation is a publicly traded technology innovator. Its Iniven division had an aging Web site that did not effectively communicate their leadership position in protective relaying and fiber-optic equipment. Arteric analyzed Iniven's business and target markets to identify key messages and audience segments. Arteric also performed a comprehensive competitive review to determine the best strategy for differentiating Iniven from larger, more established competitors. Arteric recommended a Web site redesign, along with a comprehensive content strategy with segmented content for each target audience. Arteric also recommended a creative visual approach that was truly unique in this market segment. The result has been stronger brand awareness and appreciation by existing and prospective customers. Iniven has benefited from more than a 60% increase in unique visitors, visits, and page views. There was a 168% increase in organic traffic. The net benefit had been lower pay-per-click expenses, with increased site traffic and business growth.
Iniven Web site screenshots
- Web Site Redesign
- Technology Consulting
Our interactive work
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