Viewers needed to experience the power of AIM.
The rebrand and Web site redesign for AIM redefined messaging and now clearly communicates the full breadth of offerings. Improved site architecture makes it easier for users to find patient-focused education, ways to get involved, and groundbreaking research initiatives.
The old AIM: a search for relevancy.
AIM appeals to different types of people, however, AIM needed to ensure that the people from each segment of its audience would find the information they want. Patients and loved ones need education, help, and comfort, while industry supporters want to see how financial aid is distributed across research, legislation, and global advocacy.
The new AIM:
Efficiency at its best.
In addition to providing rebranding and redesign and updating the messaging, Arteric designed the Web site's content and workflow so that the advocacy group can easily and efficiently manage all site content.