Transform Health Economics Into Content That Resonates
The Center for Medicine in the Public Interest (CPMI) asked us to help change how their audiences perceived the cost of healthcare and the value delivered through medical innovation. Here's how we worked with them to change perceptions.
Kill the Conversation Killers − Complexity and Technical Jargon
To the lay person, nothing could be less engaging than spreadsheets, journal articles, and research papers. The language of health economics and statistics overwhelmed truly remarkable stories. So we weaved the numbers into stories that people related to while highlighting what medical innovation achieved.
Transform the Dialogue with a New Storyline
We distilled complicated facts and figures into compelling imagery and interactivity to deliver a campaign story that conveyed the value of innovative therapies. By emphasizing the economic and social benefits of medical innovation, we used language that connected with the general public.
Convert complex data into a compelling web site.Talk with Arteric
Develop Insightful Infographics and Animation
In 30 days, we conceptualized, designed, authored, and deployed a highly engaging web site that integrated seamlessly with CMPI social media channels, conferences, and press events. Easy-to-understand content with smart visuals and quizzes brought to life the progress of medical innovation in the context of its impact on humanity.
Make the Site Function Around the World
Anticipating a global audience with varying Internet bandwidth, browser platforms, and device needs, we infused flexibility and effectiveness into the site design. The result − people from over 60 countries use the site. And counting.
Create a Picture That's Worth 10 Million Lives
CMPI challenged us to show their audiences how small changes could have big results. So, we transformed volumes of health economic data into straightforward and impactful visuals and interactive engagements that audiences manipulated to see how investment and government regulation impacted life expectancy and economic prosperity.
"We strategically applied animation and targeted-engagement tactics to tell a logical, impact-driven story."
Creative Director, Arteric
A Team Focused on Finishing
It takes a village to raise a child, but several villages to create great interactive content.
In 30 days, Arteric strategy, content, creative, development and testing teams sifted through volumes of complex information to seamlessly design and deliver the most meaningful content in the most effective and reliable manner.
Attention to What Matters
Accuracy + Brevity + Clarity + Relevance = Impact. This equation is how we transformed blah statistics into BOOM messages.
"We developed the CMPI site with the same urgency required for finding innovative life-changing therapies."
A Healthy Dose of Persuasive Information
By cutting throught the data clutter, Arteric quickly delivered the desired results.