Navigating change in
interactive communication

Interactive marketing evolves every day. Technologies emerge, search engines adjust algorithms, consumer behavior adapts. arteric is pioneering high-performance solutions to enable pharmaceutical, biotech, and B2B clients to thrive in this environment.

From a budding passion grows transformational results

arteric was founded in 1999 by three friends who loved building Web sites for BMXers and action sports companies. The founders were delighted by great content and community – their passion resulted in the #1 ranked online community for their niche.

Today, arteric focuses that same passion on delivering great content and superior experiences on behalf of global B2B and pharma brands by imagining, building, testing, and maintaining mobile apps, interactive platforms, and Web sites that shape customer behavior and achieve measurable results.

We don't just make websites...we transform digital communication

At arteric, we believe that our client's success is only as big as can be imagined. That's why we collaborate with you to feed and grow your ideas, transforming your vision into a new reality. We'll help crystallize your business objectives and create an informed interactive plan.

arteric is different because we take real-world data and lessons learned from projects in unregulated markets and apply them creatively to our pharma, biotech, and financial projects. The result is nothing less than remarkable for our clients. By combining cross-industry experience and data with niche-market expertise, we are redefining success in strategic Web publishing, search marketing, and digital sales resources used by our clients' field sales teams.

From first-in-market medical communication software products to responsive design, arteric doesn't just make Web sites. We create smart digital solutions that build successful businesses.

Let's start your transformation.
Give arteric a call at 201.546.9902

Not convinced? Take a look at how we transform interactive marketing.


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"If winning isn't everything, why do they keep score?"
—Vince Lombardi

We at arteric take winning to heart—and we are committed to delivering incomparable interactive solutions that drive your success! Our clients are winning because we not only think differently, we act differently!

We believe in doing the things we say we are going to do and doing them right the first time. Since arteric was founded, we have met or exceeded our obligations on every project we've been assigned. Our commitments to service and reliability have created friendships and business relationships that continue to grow along with our clients' business successes. We want our clients to shine and be excited to work with us.

Our commitment to high-quality work is matched by our passion for being at the forefront of interactive communication. Our staff are leaders in their respective domains of expertise. We get invited to speak at conferences, we sponsor conferences, and we are leaders of major technology organizations. We approach every client assignment with the same entrepreneurial spirit in which arteric was founded. Rather than one-size-fits-all, arteric provides scalable, custom-tailored teams driven by senior-level market and channel experts who deliver personalized support and bring a fresh perspective to each client's unique needs.

"Begin with the end in mind"
—Stephen R. Covey

That's how we approach every project. It all starts with understanding the end game and what it will take to win. So we start by asking surprisingly tough questions like:

  • What is our goal?
  • What do we want to achieve?
  • What are the best technologies to deploy?
  • Is it really feasible?

More often than not, customers have a hard time answering these questions, because interactive marketing is boundless. To overcome these challenges, we use primary data to inspire our customers, and our creative folks experiment with the obvious and transform it into the remarkable.

If you too believe that winning is everything,
call Hans or Michael at 201.546.9902

What does it take to win? Click to see how we're helping clients win their marketing battles.


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Tracking your success. Achieving your goals.

Why do we recommend that research, planning, smart design, and performance-driven metrics be integrated into every interactive solution we deploy? Because we want YOU and your brand to win!

At arteric, we're not here to sell you a Web site or interactive project. We're here to help you communicate your brand's beliefs and ideals, so that you attract more customers and drive more business! All our solutions are custom-developed to fit your specific business objectives and drive your bottom line. Everything we do is inspired by what you want to achieve and grounded in outcome metrics designed to ensure that we fuel your success!

"The man who has no imagination has no wings"
—Muhammad Ali

We've envisioned a new interactive paradigm where ideas grow out of real insights and data, and where ROI is defined beyond the fundamentals of clicks, visitors, and response-rates, to include brand awareness, lead generation, and/or impact on sales. At arteric, our ideas are born from primary data, including our own proprietary database that enables us to access and leverage macro- and micro-level data analytics generated from over 1000 online sources—all in real-time.

At arteric, we use these real-time data in a multitude of ways, including as a foundation for pre-deployment planning, to challenge our initial insights and validate hypotheses. It's a proven process that truly empowers continuous evaluation and adjustments so we can rapidly respond and adapt to market conditions and user behavior. This process enables us to align our thinking with your goals, and to establish a baseline plan designed to optimize your brand's performance in the marketplace.

Once the software, digital sales tool, or Web-based resource is deployed, we at arteric constantly monitor, observe, and measure real-world performance relative to our initial goals and predictions. Assessing these predefined outcomes or success metrics in real time enables us to optimize and adjust the resource to achieve and exceed overall performance expectations.

Want proven results?
Call arteric and we'll show you how: 201.546.9902

See the proof for yourself. Check out the ROI (or results) our clients are achieving.


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Our interactive work

It's one thing to say we're here to communicate your brand's beliefs and ideals, so you attract more customers and drive more business; but it's even more powerful when we can show it! The following case studies truly illustrate how arteric is pioneering high-performance interactive solutions for pharmaceutical, biotech, and B2B brands.

Take a look and see for yourself how we at arteric custom-develop all of our solutions to fit specific business objectives and drive bottom-line performance for our clients.

Then give us a call at 201.546.9902, and we'll help navigate your digital transformation.

We provide digital solutions

arteric has a successful record of supporting the interactive marketing and sales needs for a diverse client base. Our clients range in size from small, family-owned businesses to Fortune 500 companies, including biopharmaceutical companies, international shippers and financial institutions. Our clients' customers have ranged from consumers, to professionals, to other businesses. We've delivered fresh, original, digital solutions for such well-known brands as Genentech, Novartis Oncology, Celgene, Hospira, Janssen, Teva, APM Terminals, and TIAA-CREF. In the pharma and biotech segment, we have worked with more than 30 brands. arteric also has significant experience serving as the interactive partner for healthcare communication and medical education agencies. We have collaborated with CoreBrand, Ketchum PR, CommonHealth, Harrison and Star, and others.

Celgene logo Dranetz logo TIAA-CREF logo Iniven logo Fourslide Products logo Teva logo Corebrand logo Ecosupply Center logo Ace Endico logo

Using cutting-edge technologies

arteric is a full-service interactive agency with a technology tool belt filled with open-source technologies, including PHP, MySQL, SQLite, jQuery, JavaScript, Zend Framework, MODx, WordPress, Joomla!, and Linux. We develop mobile iOS applications with HTML5, Flex, and Objective C. We also dabble in .NET application maintenance for our larger customers. Our pay-per-click advertising team is fluent in Google AdWords and Facebook Ads for both pharma and B2B businesses.

At arteric, our client teams consist of Account Services (account management, project management), Creative Services (art direction, copy writing, design, editorial), and Technology Solutions (datacenter, programming, quality control, research, and search marketing).

Facebook logo YouTube Logo Twitter logo iOS logo Google logo  Wordpress logo Modx logo Magneto logo Zend Framework logo PHP logo MySQL logo jQuery logo Twillo logo Raven logo Authorize.net logo Google Ad Words Qualified logo

Custom platforms & services

arteric's core competencies are strategic consulting services and the development of custom interactive communication platforms. We combine industry leading research and strategy with Web sites, mobile applications, search marketing campaigns, and technologies to improve sales effectiveness, educate target customers, create conversions, and deliver measurable results.

Strategic consulting services

  • Data analytics
  • Interactive strategic planning
  • Online market landscape analyses
  • Proof-of-concept analyses
  • Performance success metrics
  • R&D
  • Search marketing
  • Content marketing
  • Content strategy
  • Infographics
  • Pay-per-click advertising
  • Web site audits

Communication platforms

Medical communication software platforms

    • Speaker bureau management
    • KOL spheres of influence mapping
    • KOL management
    • Case based presentations
    • HCP on-demand communication
    • Medication reminders
  • Educational gaming
  • Interactive selling solutions
  • Secure Web hosting
  • Web site & Web application development
  • Mobile application development

Beyond our software applications, arteric offers custom Web site design, Web application development, and mobile application development for a wide range of customers.


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Platforms

The arteric team

Hans Kaspersetz, Co-Founder, President Image
Allie Gaddy, Co-Founder, Interactive Designer Image
Michael Horn, Business Development Image
Jeff Knight, Lead Programmer Image
Frank Vidal, Project Manager Image
Ross O'Shea, Creative Director Image
Reavens Fenelon, Front End Developer Image
Alex Horn, Research Associate Image
Paul Villanueva, IT Director Image

Ideas inspire. Share them.

arteric's mission is to inform your interactive strategies, inspire your tactical solutions, and help you achieve incomparable results! But we can achieve our mission only with you... call us: 201.546.9902

Hand Drawing of a Message in a Bottle

arteric, LLC
145 Rochelle Ave.
Rochelle Park NJ, 07662
http://arteric.com

©1999-2012 All Rights Reserved

201.546.9902
fax: 973.215.2012